A strategic mind that lives in the bird’s-eye view and the blades of grass simultaneously. Pattern recognition, systems thinking, and a deep fluency in human behavior, applied to building future-facing experience strategies that give people exactly what they need most.
As a Senior Customer Strategist at Best Buy, I lead work at the intersection of customer intelligence, experience design, and long-range strategic planning. My focus: understanding what people actually need, not just what they say they want, and building systems that deliver it at scale.
I specialize in customer segmentation, AI-driven shopping channels, K-shaped demand patterns, and the design of experiences that meet people where they are.
I led the Future of Experiences initiative - a strategic technology partnership program exploring how emerging technologies reshape the way people live, work, and connect. From smart home ecosystems to ambient computing, the work sits at the edge of what’s coming next and asks: how do we make it human?
I formerly taught UX design at Prime Digital Academy in Minneapolis - helping the next generation of designers learn to think in systems, build with empathy, and design experiences that put humans at the center.
The future belongs to those who pay attention.
Callie Blixrud